Post by account_disabled on Sept 16, 2023 8:24:54 GMT
TERMS
CDP (Customer Data Platform) is a customer data technology platform. Accordingly, the CDP platform was created for the purpose of collecting, synthesizing and analyzing data from many different sources, to form a unified, complete, complete and detailed customer data platform for customers. enterprise.
According to statistics from the CDP Institute, in 2021, CDP's growth remains unchanged with industry revenue estimated to increase to 1.6 billion USD. Accordingly, the customer data platform allows users to analyze based on the customer database, analyze consumption trends and identify future marketing opportunities, creating customer experiences consistent with the method. more personalized “customer-centric” approach.
Cloud computing trends
Cloud technology allows businesses to quickly and easily adapt to business changes. According to Gartner's report, by 2025, more than half of business information technology spending will shift to cloud computing. Thereby, businesses can increase flexibility and agility by not having to download data-heavy files because they are stored in the cloud.
Cloud computing trends in digital transformation
Digital transformation trends in 2023 are based on cloud computing technology
Fortune Business Insights predicts that the XaaS (Everything as a Service) market will increase from 545.35 Phone Number List billion USD (2022) to 2,378.07 billion USD (2029). The consumption-as-a-service model gives providers and consumers both flexibility and a degree of predictability in business operations. From Software as a Service (SaaS) applications to Infrastructure as a Service (IaaS) and Platform as a Service (PaaS) applications a service ), today's consumers enjoy Everything as a Service (XaaS – Everything as a Service).
Robotic Process Automation (RPA – Robotic Process Automation)
RPA is a new transformation trend when it comes to task-oriented process. Thereby, businesses can eliminate manual processes and handle repetitive tasks in the workplace with software robots. RPA combines with AI and chatboxes to enhance automation resulting in fewer errors compared to humans. RPA use cases include invoice maintenance, data migration, and auditing. This is an effective solution to overcome challenges in the era of digital transformation. An advanced approach is needed to rebuild the entire workflow authentically and accurately.
Augmented Reality (AR – Augmented Reality) and Virtual Reality (VR – Virtual Reality)
AR and VR technology is becoming popular, especially growing stronger from the Covid-19 pandemic period onwards. Basically, AR enhances the real world by adding digital features and elements, while VR takes you into a simulated world (virtual world).
Strong development potential of AR and VR technology in digital transformation
Strong development potential of AR and VR technology in digital transformation
For example, this transformation allows you to evaluate 3D virtual models and visual graphics of new products and modify them without the need to develop prototypes or design real products. Therefore, if you apply this technology to simulate the entire business process of an enterprise, you will have a clearer view of the operation of the entire system and the process behind it.
Thus, digital transformation is gradually promoting its role, having a positive impact, bringing significant changes in organizations and businesses. With these advances, digital transformation can optimize and automate business operations, helping businesses operate more efficiently while saving costs... In addition, many technology applications It is also applied to improve customer experience and increase sales. However, digital transformation today can still be a challenge for many businesses, especially small and medium-sized enterprises, because the digital transformation process requires time to search, select, and test technology. appropriate, and at the same time the digital transformation process also requires costs and specialized human resources to participate in operating and monitoring this process.
CDP (Customer Data Platform) is a customer data technology platform. Accordingly, the CDP platform was created for the purpose of collecting, synthesizing and analyzing data from many different sources, to form a unified, complete, complete and detailed customer data platform for customers. enterprise.
According to statistics from the CDP Institute, in 2021, CDP's growth remains unchanged with industry revenue estimated to increase to 1.6 billion USD. Accordingly, the customer data platform allows users to analyze based on the customer database, analyze consumption trends and identify future marketing opportunities, creating customer experiences consistent with the method. more personalized “customer-centric” approach.
Cloud computing trends
Cloud technology allows businesses to quickly and easily adapt to business changes. According to Gartner's report, by 2025, more than half of business information technology spending will shift to cloud computing. Thereby, businesses can increase flexibility and agility by not having to download data-heavy files because they are stored in the cloud.
Cloud computing trends in digital transformation
Digital transformation trends in 2023 are based on cloud computing technology
Fortune Business Insights predicts that the XaaS (Everything as a Service) market will increase from 545.35 Phone Number List billion USD (2022) to 2,378.07 billion USD (2029). The consumption-as-a-service model gives providers and consumers both flexibility and a degree of predictability in business operations. From Software as a Service (SaaS) applications to Infrastructure as a Service (IaaS) and Platform as a Service (PaaS) applications a service ), today's consumers enjoy Everything as a Service (XaaS – Everything as a Service).
Robotic Process Automation (RPA – Robotic Process Automation)
RPA is a new transformation trend when it comes to task-oriented process. Thereby, businesses can eliminate manual processes and handle repetitive tasks in the workplace with software robots. RPA combines with AI and chatboxes to enhance automation resulting in fewer errors compared to humans. RPA use cases include invoice maintenance, data migration, and auditing. This is an effective solution to overcome challenges in the era of digital transformation. An advanced approach is needed to rebuild the entire workflow authentically and accurately.
Augmented Reality (AR – Augmented Reality) and Virtual Reality (VR – Virtual Reality)
AR and VR technology is becoming popular, especially growing stronger from the Covid-19 pandemic period onwards. Basically, AR enhances the real world by adding digital features and elements, while VR takes you into a simulated world (virtual world).
Strong development potential of AR and VR technology in digital transformation
Strong development potential of AR and VR technology in digital transformation
For example, this transformation allows you to evaluate 3D virtual models and visual graphics of new products and modify them without the need to develop prototypes or design real products. Therefore, if you apply this technology to simulate the entire business process of an enterprise, you will have a clearer view of the operation of the entire system and the process behind it.
Thus, digital transformation is gradually promoting its role, having a positive impact, bringing significant changes in organizations and businesses. With these advances, digital transformation can optimize and automate business operations, helping businesses operate more efficiently while saving costs... In addition, many technology applications It is also applied to improve customer experience and increase sales. However, digital transformation today can still be a challenge for many businesses, especially small and medium-sized enterprises, because the digital transformation process requires time to search, select, and test technology. appropriate, and at the same time the digital transformation process also requires costs and specialized human resources to participate in operating and monitoring this process.