Post by account_disabled on Jan 9, 2024 11:03:07 GMT
Trick” Ads in Google Ads The Google policy is little confusing when it comes to inappropriate language for image ads. The Google Image Policy page puts a lot of emphasis on the idea that the banner can’t fade into a website, look like a site or system warning message, or otherwise confuse visitors with the design in order to increase amount of clicks. But it doesn’t prohibit advertisers from using a button that says “click here.” To get a final answer, I contacted the Google team and received the following reply: “Per our image ads policy, we allow the term ‘Click here’ in image ads” (click the image to enlarge the email): Using Click Here in Display Ads In sum, using “Click here” as a call to action in a display ad is allowed by Google, as long as you don’t employ any of the above “tricks.”
The phrase “click here” is the easiest call to action you can create and I definitely recommend that online advertisers test it in their banner and display ads. Sergey Rusak MEET THE AUTHOR Sergey Rusak Sergey Rusak joined Wordstream in 2011 as one of the first employees on the Managed Services team. After leaving the company in 2015, he held various marketing-related positions in tech companies around Boston. He is Whatsapp Mobile Number List currently the Director of Demand Generation at Kuebix, a fast-growing startup in the logistics and supply chain industry. In his free time, Sergey writes about digital marketing on his blog Demand Generation.
See other posts by Sergey Rusak google ads grader ad More Articles Like This Google Discovery Ads vs. Display Ads: The Complete Guide + How to Choose Google Discovery Ads vs. Display Ads: The Complete Guide + How to Choose Similarities and differences in formats, targeting, placements, metrics, costs, and more! Google Ads Audience Targeting: 15 Powerful & Underused Strategies Google Ads Audience Targeting: 15 Powerful & Underused Strategies Take your campaigns beyond keyword targeting—yes, even with search ads.
The phrase “click here” is the easiest call to action you can create and I definitely recommend that online advertisers test it in their banner and display ads. Sergey Rusak MEET THE AUTHOR Sergey Rusak Sergey Rusak joined Wordstream in 2011 as one of the first employees on the Managed Services team. After leaving the company in 2015, he held various marketing-related positions in tech companies around Boston. He is Whatsapp Mobile Number List currently the Director of Demand Generation at Kuebix, a fast-growing startup in the logistics and supply chain industry. In his free time, Sergey writes about digital marketing on his blog Demand Generation.
See other posts by Sergey Rusak google ads grader ad More Articles Like This Google Discovery Ads vs. Display Ads: The Complete Guide + How to Choose Google Discovery Ads vs. Display Ads: The Complete Guide + How to Choose Similarities and differences in formats, targeting, placements, metrics, costs, and more! Google Ads Audience Targeting: 15 Powerful & Underused Strategies Google Ads Audience Targeting: 15 Powerful & Underused Strategies Take your campaigns beyond keyword targeting—yes, even with search ads.