Post by account_disabled on Nov 1, 2023 4:55:12 GMT
In the B2B sales process, managers and salespeople should focus on creating a quick and easy purchasing experience - promoting digital transformation - in order to meet customer expectations. Continue reading the article to discover other interesting data and strategies to implement immediately to achieve your commercial goals! Gartner's perspective on b2b selling This Gartner research highlights how the key to accelerating revenue growth in B2B sales is a digital and agile purchasing experience that helps customers feel more confident in their purchasing decisions.
In the current digital environment, it is essential that companies operating in the B2B market wedding photo editing service stand out by offering increasingly customer-oriented purchasing experiences, in order to enhance their journey and meet their expectations. All information and support provided to buyers throughout the sales process must be consistent, complete and connected across digital and traditional channels, including "in-person" interactions. Craig Riley, Senior Principal Analyst at Gartner, says: The B2B buying journey has changed dramatically over the last year, with COVID-19 accelerating the shift to digital and remote working arrangements.
Companies that have not been able to adapt to this change have lost sales and revenue opportunities. For companies operating in B2B sales, therefore, mapping the new customer purchasing journey will be essential to unlock growth, even in the coming years. To hit growth objectives and create a shopping experience aligned with what customers need, sales managers must prioritize four specific areas. Let's see them in detail! New Call-to-action Creation of a single "revenue" team B2B strategies must align sales, marketing, service, and customer success teams to help buyers complete critical steps in the process.
In the current digital environment, it is essential that companies operating in the B2B market wedding photo editing service stand out by offering increasingly customer-oriented purchasing experiences, in order to enhance their journey and meet their expectations. All information and support provided to buyers throughout the sales process must be consistent, complete and connected across digital and traditional channels, including "in-person" interactions. Craig Riley, Senior Principal Analyst at Gartner, says: The B2B buying journey has changed dramatically over the last year, with COVID-19 accelerating the shift to digital and remote working arrangements.
Companies that have not been able to adapt to this change have lost sales and revenue opportunities. For companies operating in B2B sales, therefore, mapping the new customer purchasing journey will be essential to unlock growth, even in the coming years. To hit growth objectives and create a shopping experience aligned with what customers need, sales managers must prioritize four specific areas. Let's see them in detail! New Call-to-action Creation of a single "revenue" team B2B strategies must align sales, marketing, service, and customer success teams to help buyers complete critical steps in the process.