Post by account_disabled on Oct 31, 2023 3:41:27 GMT
Marketplace-strategy-quote1 Return to index The types of marketplaces Before selling online, every business must choose the best marketplace that is consistent with its target audience and the type of product offered. Sometimes the best choice for a company is to avoid a large online marketplace, where its products may risk not appearing among the first results or where shoppers usually go to make quick purchases. For example, if you own a jewelry business, it would be more beneficial for you to use a marketplace that brings together jewelry manufacturers and artisans, rather than Amazon, where this type of product accounts for a smaller percentage of searches and sales.
This is one reason why small businesses avoid larger marketplaces , both because of their excessive commissions and because the company is looking for a niche market closer to its business model. Regarding the categorization by product, marketplaces seo expater bangladesh ltd can be divided into two main categories : Vertical marketplaces : these are those platforms that allow the trade of only one type of product such as, for example, clothing marketplaces including Salado or Asos, or service marketplaces such as AirBnb, and so on. Horizontal marketplace : in this case, the platforms not only allow the trade of all types of goods, but also service ones (Amazon, eBay, Alibaba). Marketplaces are also distinguished based on the operators who operate there.
Consumer to consumer (C2C): for buying and selling between private individuals Business to consumer (B2C): Companies offer products to users regardless of whether they are individuals, professionals or companies Business to business (B2B): dedicated to the exclusive exchange between companies and professionals Marketplace-strategy-quote2 Return to index Pros and cons of selling online through marketplaces Choosing to sell through this type of platform will inevitably have positive implications, but, like all things, also negative aspects that must be taken into consideration when you want to sell your products online.
This is one reason why small businesses avoid larger marketplaces , both because of their excessive commissions and because the company is looking for a niche market closer to its business model. Regarding the categorization by product, marketplaces seo expater bangladesh ltd can be divided into two main categories : Vertical marketplaces : these are those platforms that allow the trade of only one type of product such as, for example, clothing marketplaces including Salado or Asos, or service marketplaces such as AirBnb, and so on. Horizontal marketplace : in this case, the platforms not only allow the trade of all types of goods, but also service ones (Amazon, eBay, Alibaba). Marketplaces are also distinguished based on the operators who operate there.
Consumer to consumer (C2C): for buying and selling between private individuals Business to consumer (B2C): Companies offer products to users regardless of whether they are individuals, professionals or companies Business to business (B2B): dedicated to the exclusive exchange between companies and professionals Marketplace-strategy-quote2 Return to index Pros and cons of selling online through marketplaces Choosing to sell through this type of platform will inevitably have positive implications, but, like all things, also negative aspects that must be taken into consideration when you want to sell your products online.